Combat Counterfeit Medicines Worldwide
IP Europe-Switzerland: Solutions to Combat Counterfeit Medicines Worldwide
Genuine or fake? This white paper from BPCouncil Member AlpVision – a leading supplier of machine-readable digital covert security solutions for combating counterfeiting of branded products worldwide – may help you find the answers.
Authored by Roland Meylan, company co-founder and Corporate Communications Manager, Solutions to Combat Counterfeit Medicines Worldwide makes this case: Protecting pharmaceutical products against counterfeiting – or fighting fraudulent importation of donated or discounted medicines – can now be done using standard packaging and labeling without extra production cost.
Meylan states that in differentiating authentic products from fakes or illegally imported ones, covert security elements – invisible to the naked eye and requiring dedicated detection means – have proven more successful than visible or overt solutions. But, although efficient and effective, implementation and deployment come with a cost – and a big one.
AlpVision’s Cryptoglyph® is the only security process in the world that provides invisible security marking with nothing more than regular visible ink and standard printing processes and therefore can be easily integrated into any existing packaging or labeling line without changing the printing speed and production workflow, that is, without incurring extra production cost.
Check out the white paper: Solutions to Combat Counterfeit Medicines Worldwide.
About Alpvision
AlpVision, headquartered in Switzerland, is a leading supplier of machine-readable digital covert security solutions used to combat counterfeiting of branded products worldwide. AlpVision is the only supplier in the world offering covert anti-counterfeiting and brand protection solutions which can be used with standard image capture devices purchased on the consumer micro-electronics market. An instant and automated “Genuine-or-Fake” verdict can be obtained with off-the-shelf office flatbed scanners, normal digital cameras or with mobile phones equipped with a camera.
Alpvision is a member of the
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