Exhibitions are one of the most effective media for establishing and maintaining customer relations. In an increasingly digital age, they are the only media where buyer, seller and product physically come together - a potent force for business.
With a focused profile and targeted audience the Management Forum event of your choice will be a cost-effective sales and marketing platform, providing a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand image and maintaining customer relations.
Unlike magazines and direct mail, exhibitions involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most persuasive form of selling, and of building customer relationships.
Exhibition visitors are pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so. Many are influencers who it might otherwise be impossible to identify.
Whilst an advert, direct mailing or web page may say a product is the fastest, quietest, smallest or most advanced on the market, at an exhibition, buyers can see, taste, touch and try your product for themselves. Nothing beats the impact of a live demonstration.
Individually, the benefits listed are not unique to exhibitions but what is unusual is their combination in a single, highly flexible promotional tool.
The exhibition stand option allows extended exposure and networking opportunities with key industry players during the entire conference. Exhibition tables are usually located within the morning and afternoon refreshment areas to allow delegates to learn first-hand about suppliers in a relaxed environment.
Exhibition price includes, space, table and power point, conference papers, morning and afternoon tea or coffee and lunch.
For further information on exhibition standscontact:
Medical Device conferences- Vicki Elliott
for all other sectors - Robert Sinclair