THE BORDERLINE
BETWEEN MEDICINES
AND FOODS

Conference Date: 31 Oct 2011
Conference Ref: A10-4111
Fee: £575 + VAT
Venue: The Rembrandt Hotel, London

Topics to be covered at this seminar:

• Where is the Borderline and onWhich Side does My Product Fit?
• Complying with Medicines Legislation and the Traditional Herbal Medicinal Products Directive
• Understanding andWorking with Legislation on Nutrition and Health Claims for Foods and Botanicals
• Health Claims in Europe: Implications for Marketing and Research and Development Strategies
• Borderline Products – Practical Issues of Labelling and Advertising
• EU Borderline Law – Key Aspects

INTRODUCTION

Medicines treat, cure or prevent illness. Foods provide nutrition. But are the distinctions so clear?  Foods also have a physiological effect and a role in disease risk reduction - and substances whose purpose is nutritional may be presented as medicines.

An understanding of where the borderline lies between medicines and foods is essential for the successful marketing of specialist health products: getting it wrong is a costly route to market failure.  However, the regulatory framework is detailed and complex, requiring a knowledge of the relevant legislation. By addressing these topics, this seminar aims to assist delegates to an understanding of how the borderline may be defined and how best to tailor the presentation of their products to the regulatory structure appropriate to them

Chair:
Penny Viner Vice President, Health Food Manufacturers Association (HFMA)

Speakers:
Simon Parker MHRA
Gwyneth Massey Health Food Manufacturers Association (HFMA)
Professor David Richardson DPR Nutrition
Brian Kelly Covington and Burling LLP

Click here to book your place on this important event.