INTRODUCTION TO
PUBLICATION PLANNING
AND STRATEGY

Conference Date: 14 Oct 2010
Conference Ref: A10-4210
Fee: £575 + VAT
Venue: The Rembrandt Hotel, London

Discount available if booked with ADVANCED PUBLICATION PLANNING AND STRATEGY on 15th October.  Click here to find out more

WHY SHOULD YOU ATTEND?

Good planning can maximize the benefits from publications, avoid missing important communications opportunities and increase the return on investment for clinical trials. On the other hand, poor planning can lead to delays and tension between investigators / opinion leaders and research sponsors and even damage the reputation of your company. Developing and delivering effective publication plans requires in-depth knowledge about how journals and conferences operate and keeping abreast of a wide range of rapidly moving guidelines.

This course, aimed at people who are relatively new to the area, will explain the roles of publication policies, strategies and plans. Participants will learn the ground rules of publication planning, gain knowledge about journals and meetings and increase their understanding about the latest rules and regulations governing publications. In practical sessions, participants will be able to apply this knowledge to create realistic timetables.

They will also gain valuable insights from journal editors and other publications professionals.

WHO SHOULD ATTEND?

• Staff in pharmaceutical companies and specialist communications companies with responsibility for publication planning
• Medical writers who want to develop their strategic skills and move into publication planning
• Project managers involved with publication planning
• Account managers in communications companies who need to understand how the publication process works
• Clinical trial coordinators / medical advisors involved in publishing major studies
• Executives in major research funders (public, charitable and commercial) who need to develop publication policies and strategies

With: Liz Wager, Sideview and a Panel of Expert Speakers

TOPICS TO BE COVERED

• Understand Publication Policies, Strategies and Plans
• Ensure you know the Ground Rules and what makes a Good Publication Plan
• How do you Choose the Right Target Journal?
• What do Different Journals Offer?
• How Long should the Process Take?

To book your place, please click here.