ADVANCED
PUBLICATIONS
PLANNING

Conference Date: 15 Oct 2010
Conference Ref: A10-4310
Fee: £575 + VAT
Venue: The Rembrandt Hotel, London

Discount if booked with INTRODUCTION TO PUBLICATION PLANNING AND STRATEGY on 14th October.  Click here for more information.

OBJECTIVES

Publications in peer-reviewed journals should forma vital part of any company’s communication strategy. Several companies have recently discovered, to their cost, that inappropriate publication strategies can cause negative publicity and upset relations with investigators and editors.

Developing a responsible and effective publication strategy involves more than just understanding how journals and meetings work and how long publications will take. Publication professionals need to advise colleagues and clients about a wide range of issues including authorship, copyright and media relations as well as keeping abreast of rapidly moving guidelines and journal requirements. Despite the numerous guidelines, the publications arena is not as tightly regulated as other aspects of clinical research, so publication planners also have to understand how individual journals are interpreting  and implementing the latest guidance. Managers also need to understand the implications of new legislation, such as the FDA Amendments Act. Publication departments need to demonstrate the value they bring (for in-house work) or justify their charges (for agencies). Publication managers therefore need to develop useful metrics.

Building on the Introduction to Publication Planning and on previous, successful Management Forum workshops, this intensive one-day course will equip publications professionals with a range of important information and skills.

WHO SHOULD ATTEND?

• Managers in pharmaceutical companies and specialist communications companies with responsibility for publication strategy or planning
• Experienced medical writers who want to develop their strategic skills
• Senior executives in major research funders (public, charitable and commercial) who need to develop publication policies and strategies

With: Liz Wager, Sideview and a Panel of Expert Speakers

TOPICS TO BE COVERED

• What’s New in Publication Planning? – Trial Registration, FDAAA, CME
• The GPP2 Guidelines
• Clarify issues regarding Authorship and Ghostwriting
• Understanding Copyright
• Working with the Press
• How do you Measure Quality – Metrics and Benchmarking

To book your place, please click here.